Privacy Policy

1. Introduction

This Privacy Policy explains how Muro collects, uses, stores, and protects your information when you use our website, free tools, and paid product. Muro is built for founders and builders who care about clarity and privacy. We hold ourselves to the same standard. We aim to collect only what we need, explain what we do with it, and give you control over your data.

2. Information we collect

Account information

When you create a Muro account, we collect your name, email address, and any other information you provide during registration. This is used to identify your account and communicate with you about the service.

Usage data

We collect information about how you interact with the Muro product. This includes pages visited within the app, features used, actions taken, and general usage patterns. This data helps us understand how the product is being used and where we can improve it.

Analytics data

If you use Muro to track your own product or website, Muro processes the analytics data you choose to collect from your users. This data belongs to you. Muro processes it on your behalf to generate insights, summaries, and recommendations.

Free tools

When you use the free tools on our website, we do not require an account. The inputs you provide are processed in your browser or on our servers to generate results. We do not store the specific inputs you enter into free tools unless you explicitly save or share them.

3. How we use your information

We use the information we collect to:

• Provide, operate, and maintain the Muro service
• Generate analytics insights and recommendations based on your data
• Improve the product based on how it is used
• Communicate with you about your account, updates, and support requests
• Maintain the security and integrity of the service
• Comply with legal obligations

We do not use your data to build advertising profiles or sell information to third parties.

4. Data ownership

You own your data. This includes the analytics data you collect from your users, the account information you provide, and any content you create within Muro.

Muro processes your data solely to provide the service. We do not claim ownership over your data, and we do not use it for purposes beyond what is described in this policy. If you delete your account, we will delete your data in accordance with our retention policy described below.

5. Data sharing

Muro does not sell your personal data. We do not share your data with third parties for their own marketing or advertising purposes.

We may share limited data with service providers who help us operate the product, including:

• Hosting and infrastructure providers
• Email delivery services
• Payment processors (for paid subscriptions)

These providers are bound by their own privacy policies and are only given access to data necessary to perform their specific function.

We may also share data if required by law, such as in response to a valid legal process or to protect the rights and safety of Muro, our users, or the public.

6. Cookies and tracking

Muro uses a minimal set of cookies to keep you logged in, remember your preferences, and understand basic usage patterns. We do not use cookies for advertising or cross-site tracking.

If we use any third-party analytics on our marketing site, we choose privacy-friendly tools that do not track individual users across the web.

7. Data retention

We retain your data for as long as your account is active or as needed to provide the service. If you delete your account, we will delete your personal data and analytics data within a reasonable timeframe, typically within 30 days.

Some data may be retained longer if required by law or if necessary to resolve disputes, enforce our terms, or maintain security records.

8. Security

We take reasonable measures to protect your data, including encryption in transit, secure infrastructure, and access controls. We follow industry-standard practices for securing web applications and user data.

That said, no system is perfectly secure. We cannot guarantee absolute security, but we commit to responding promptly to any security issue and notifying affected users if a breach occurs.

9. Your rights

Depending on your location and applicable laws, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Export your data in a portable format
• Object to certain types of processing

To exercise any of these rights, contact us at support@muroanalytics.com. We will respond within a reasonable timeframe, typically within 30 days.

10. Third-party services

Muro relies on a small number of third-party services to operate. These may include:

• Vercel (hosting and deployment)
• Email delivery providers
• Payment processing services

Each of these services has its own privacy policy. We choose providers that align with our commitment to data responsibility and user privacy.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in the product, legal requirements, or our practices. When we make changes, we will update the “last updated” date at the top of this page.

If a change is significant, we will make a reasonable effort to notify you through the product or by email. Continued use of Muro after changes are posted constitutes acceptance of the updated policy.

12. Contact

If you have questions about this Privacy Policy, want to exercise your data rights, or need to reach us for any privacy-related reason, contact us at:

Email: support@muroanalytics.com