Action
Your tutorial post drove 73% of last week's signups
142 of 195 new signups came from your 'How to start' tutorial. Worth promoting it more or writing a follow-up in the same style.
Quick verdict
Simple Analytics has been around since 2018 and is a polished, no-cookie stats dashboard for tracking your traffic. Muro takes a different angle: instead of a dashboard you check, it emails your team a short, plain-English summary of your visitors, signups, and top sources each morning. Pick Simple Analytics if you want clean stats and public dashboards. Pick Muro if you'd rather read a brief than open a dashboard.
The fundamental difference
Simple Analytics shows you data. Muro tells you what to do with it. Here's what the same data looks like in both tools.
Simple Analytics
Pageviews, last 30 days
12,847
Visitors
31,204
Pageviews
2:14
Avg time
You read the chart. You decide what it means.
Muro
We read the chart. We tell you what to do.
Muro vs Simple Analytics: feature-by-feature
An honest breakdown. Where the competitor wins, we say so.
| Feature | Muro | Simple Analytics |
|---|---|---|
| Privacy-friendly (no cookies) | Yes | Yes |
| GDPR compliant by default | Yes | Yes |
| Script size | Under 5KB | Under 3KB |
| Setup time | 2 minutes | 2 minutes |
| Pricing (starting) | $12/mo (Starter, 100k views) | $15/month for 100K pageviews |
| Plain-English summary | Yes | No |
| Short link tracking (Muro Links) | Yes, every plan | No |
| Daily email brief | Yes | Optional weekly digest |
| Public dashboards | No | Yes |
| Goal tracking | Auto + custom | Custom events |
Pricing comparison
Muro
Starter is $12/mo at 100k pageviews and scales up with your traffic to 100M (up to 50 sites). Pro is $29/mo at 100k and scales the same way (unlimited sites). Team members are unlimited on both plans. 30-day free trial, no credit card, no free plan. Annual billing gives you 2 months free.
Simple Analytics
Starter at $15 per month for 100K pageviews. Business at $49 per month for 1M pageviews. Enterprise pricing on request.
Muro Starter ($12 for 100k pageviews) comes in under Simple Analytics' $15 starter, and Muro Pro ($29 at 100k, scaling with traffic) is under Simple Analytics' $49 Business tier. Simple Analytics' advantage is its public dashboard feature, which Muro does not offer.
Where they really differ
The honest breakdown across the dimensions that actually matter.
Output
What you actually see from each tool.
Muro
A plain-English brief: 'Your tutorial post drove 73% of last week's signups.' 'Mobile signups fell 22% versus the week before.' It summarizes what your numbers did and leaves the decisions to you.
Simple Analytics
A clean stats dashboard: pageviews, sources, top pages, time periods. You read it and decide what to do based on the numbers.
Public sharing
Whether others can see your stats.
Muro
Private only. Your dashboard and brief are for you and your team.
Simple Analytics
Optional public dashboards. Some indie hackers love this for building in public and sharing their growth journey openly.
Tracking depth
Custom events and conversion tracking.
Muro
Auto-tracks pageviews, form submissions, outbound clicks, and more. Custom events with one line of JavaScript.
Simple Analytics
Auto-tracks pageviews. Custom events for goals: clean implementation but requires explicit configuration.
Email reports
What lands in your inbox.
Muro
A daily email brief: a short, plain-English summary of your visitors, signups, top sources, and how the numbers moved.
Simple Analytics
Optional weekly stats digest. Useful for tracking, less directly actionable.
The bottom line
Simple Analytics is a great tool if you want a polished dashboard and the option to share it publicly. Muro is a great tool if you want analytics to just tell you what's working without you having to look at anything. Both are valid choices, just for different kinds of people.
Which one is right for you?
Honest guidance. Sometimes the other tool is the right call, and we'll tell you when.
Choose Muro if
- You don't want to log in to a dashboard daily
- You want a plain-English summary of your numbers, not a chart to read
- You want the morning brief delivered to your whole marketing team
- You want your shared links tracked alongside site traffic (Muro Links)
- You'd rather get an email than open a tab
Choose Simple Analytics if
- You like a clean dashboard and want to share it publicly
- You're building in public and want to show your stats openly
- You're on a tight budget with under 100K pageviews and want the lowest price
- You prefer raw data over interpretation
- You like the established brand in the privacy-analytics space
How to switch from Simple Analytics to Muro
Switching from Simple Analytics is straightforward:
01
Add Muro alongside Simple Analytics
Both tools can run in parallel with no script conflicts. Paste the Muro script in your <head>.
02
Compare for a couple weeks
Use Simple Analytics dashboards as you normally would. Read Muro's insights as they arrive. Decide which workflow fits how you actually work.
03
Switch over
Remove whichever tag you stopped using. Cancel that subscription.
Common questions about Muro vs Simple Analytics
They share values around privacy and simplicity, but the experience is different. Simple Analytics is a stats dashboard. Muro emails you a plain-English summary of the same data each morning. Same data, different output.
No. Muro is private only. If public dashboards are important to you (for building in public, for example), Simple Analytics is the better fit.
Both are accurate within the limits of cookieless tracking. The accuracy gap between privacy-friendly tools is small enough to be irrelevant for most decisions.
Muro is priced by pageviews too. Starter is $12/mo and Pro is $29/mo at 100k, both scaling up with traffic. Simple Analytics caps its entry tier at 100k for $15, so Muro Starter is a little cheaper at that level. Compare the higher tiers on both sites.
Yes, if you want a plain-English morning brief instead of a stats dashboard. Try the trial and see which workflow fits how you actually work.