Action
Your tutorial post drove 73% of last week's signups
142 of 195 new signups came from your 'How to start' tutorial. Worth promoting it more or writing a follow-up in the same style.
Quick verdict
Simple Analytics has been around since 2018 and is a polished, no-cookie stats dashboard for tracking your traffic. Muro takes a different angle: instead of showing you stats to interpret, it interprets them for you and sends plain-language insights via email. Pick Simple Analytics if you want clean stats and public dashboards. Pick Muro if you'd rather skip the dashboard entirely.
The fundamental difference
Simple Analytics shows you data. Muro tells you what to do with it. Here's what the same data looks like in both tools.
Simple Analytics
Pageviews, last 30 days
12,847
Visitors
31,204
Pageviews
2:14
Avg time
You read the chart. You decide what it means.
Muro
We read the chart. We tell you what to do.
Muro vs Simple Analytics: feature-by-feature
An honest breakdown. Where the competitor wins, we say so.
| Feature | Muro | Simple Analytics |
|---|---|---|
| Privacy-friendly (no cookies) | Yes | Yes |
| GDPR compliant by default | Yes | Yes |
| Script size | Under 5KB | Under 3KB |
| Setup time | 2 minutes | 2 minutes |
| Pricing (starting) | $5/month flat | $9/month for 100K pageviews |
| Plain-language insights | Yes | No |
| Smart alerts | Yes, automatic | Yes, configurable |
| Daily insight emails | Yes | Optional weekly digest |
| Public dashboards | No | Yes |
| Goal tracking | Auto + custom | Custom events |
Pricing comparison
Muro
$5 per month, flat. 30-day free trial. No tier limits.
Simple Analytics
Starter at $9 per month for 100K pageviews. Business at $49 per month for 1M pageviews. Enterprise pricing on request.
At small scale Simple Analytics is cheaper but limited to 100K pageviews. Muro at $5 has no limits but no public dashboard feature. Different tradeoffs depending on what you value.
Where they really differ
The honest breakdown across the dimensions that actually matter.
Output
What you actually see from each tool.
Muro
Insight emails: 'Tutorial post drove 73% of last week's signups.' 'Mobile conversion dropped 22% on the new payment flow.' Each one is action-oriented and tells you what to do.
Simple Analytics
A clean stats dashboard: pageviews, sources, top pages, time periods. You read it and decide what to do based on the numbers.
Public sharing
Whether others can see your stats.
Muro
Private only. Insights are for you and your team.
Simple Analytics
Optional public dashboards. Some indie hackers love this for building in public and sharing their growth journey openly.
Tracking depth
Custom events and conversion tracking.
Muro
Auto-tracks pageviews, form submissions, outbound clicks, and more. Custom events with one line of JavaScript.
Simple Analytics
Auto-tracks pageviews. Custom events for goals: clean implementation but requires explicit configuration.
Email reports
What lands in your inbox.
Muro
Daily insight emails with 3 to 5 plain-language observations and recommended actions.
Simple Analytics
Optional weekly stats digest. Useful for tracking, less directly actionable.
The bottom line
Simple Analytics is a great tool if you want a polished dashboard and the option to share it publicly. Muro is a great tool if you want analytics to just tell you what's working without you having to look at anything. Both are valid choices, just for different kinds of people.
Which one is right for you?
Honest guidance. Sometimes the other tool is the right call, and we'll tell you when.
Choose Muro if
- You don't want to log in to a dashboard daily
- You want plain-language insights and recommended next steps
- You want a flat $5 per month price regardless of traffic
- You want automated launch tracking
- You'd rather get an email than open a tab
Choose Simple Analytics if
- You like a clean dashboard and want to share it publicly
- You're building in public and want to show your stats openly
- You're on a tight budget with under 100K pageviews and want the lowest price
- You prefer raw data over interpretation
- You like the established brand in the privacy-analytics space
How to switch from Simple Analytics to Muro
Switching from Simple Analytics is straightforward:
01
Add Muro alongside Simple Analytics
Both tools can run in parallel with no script conflicts. Paste the Muro script in your <head>.
02
Compare for a couple weeks
Use Simple Analytics dashboards as you normally would. Read Muro's insights as they arrive. Decide which workflow fits how you actually work.
03
Switch over
Remove whichever tag you stopped using. Cancel that subscription.
Common questions about Muro vs Simple Analytics
They share values around privacy and simplicity, but the experience is different. Simple Analytics is a stats dashboard. Muro is an insights service. Same data, different output.
No. Muro is private only. If public dashboards are important to you (for building in public, for example), Simple Analytics is the better fit.
Both are accurate within the limits of cookieless tracking. The accuracy gap between privacy-friendly tools is small enough to be irrelevant for most decisions.
Yes. The price is flat. We don't tier on pageviews. Simple Analytics caps the entry tier at 100K, Muro doesn't cap.
Yes, if you want plain-language insights instead of a stats dashboard. Try the trial and see which workflow fits how you actually work.