Simple pricing that scales with your traffic
Pick your monthly pageviews and see exactly what Muro costs. Every plan includes the morning brief, privacy-friendly analytics, and Muro Links.
Monthly pageviews
100,000
Pricing scales with monthly pageviews. Over 100M? That's Enterprise. No cookies, no personal data, and no overage charges: at your limit, tracking pauses until you upgrade or the month resets.
Starter
For solo founders getting started.
- Daily morning brief by email and Slack
- Privacy-friendly analytics, no cookies
- Full dashboard with live view
- Retroactive goals and conversions
- Muro Links + link-to-signup attribution (25 links)
- QR codes, link expiry, UTM templates
- Unlimited websites
- Email support
Compare every plan
Everything in each plan, side by side. No asterisks, no hidden gates.
| Starter | Pro | Enterprise | |
|---|---|---|---|
| Analytics | |||
| Daily morning brief | |||
| Privacy-friendly analytics | |||
| Full dashboard with live view | |||
| Traffic sources, pages & UTM campaigns | |||
| Retroactive goals & conversion rate | |||
| No-code click tracking & custom events | |||
| Insights feed | |||
| Sessions & visitor journeys | |||
| Funnels | |||
| Revenue tracking | |||
| Muro Links | |||
| Branded short links + click tracking | |||
| Live links | 25 | 500 | Custom |
| QR codes & link expiry | |||
| UTM builder & saved templates | |||
| Link → signup attribution | |||
| Clicks tracked as analytics events (no UTM reliance) | |||
| Geo, device & OS redirects | |||
| Link cloaking | |||
| Password-protected links | |||
| Custom social previews | |||
| Sites & volume | |||
| Websites | Unlimited | Unlimited | Unlimited |
| Monthly pageviews | up to 100M | up to 100M | 100M+ |
| Integrations & API | |||
| Slack digest | |||
| Microsoft Teams digest | |||
| API access | |||
| White-label | |||
| Team & security | |||
| Team members | Just you | Up to 6 per project | Custom |
| SSO / SAML | |||
| Raw data export & access | |||
| Privacy | |||
| No cookies, no personal data | |||
| GDPR compliant, no banner | |||
| Support | |||
| Email support | |||
| Priority support | |||
| Dedicated support + SLA | |||
| Personal onboarding | |||
Pricing questions
Start with Starter if you work alone and want the daily brief, the dashboard, goals, and Muro Links with link-to-signup attribution. Choose Pro if a team needs access (up to 6 seats per project) or you want sessions and visitor journeys, funnels, revenue tracking, advanced link controls, Microsoft Teams, the API, or white-label. Every plan includes unlimited websites. Enterprise is for high volume, SSO, raw data export, and dedicated support.
Pricing is based on your monthly pageviews. Move the slider to your traffic level and both Starter and Pro prices update. Starter begins at $12/month and Pro at $29/month at 100,000 pageviews, scaling up from there. Above 100M pageviews, that is Enterprise (contact us).
Your trial converts to whichever plan you picked, at the pageview tier you selected. You can cancel anytime before the trial ends and you will not be charged. No surprise fees.
You're never charged extra. Muro emails you at 80% and 95% of your limit, and if you reach 100%, tracking pauses until you upgrade or your next billing period starts. Your existing data stays available the whole time.
No. The trial is completely free with no payment info required. You only add a card when you decide to continue.
Yes. Annual billing charges 10 months for the year, so you get 2 months free (about 17% off) compared to paying monthly.
Yes. Cancel in one click from your dashboard. No contracts, no cancellation fees, no questions asked.
Yes. Muro uses no cookies and collects no personal data. Your visitors stay anonymous. Compliant with GDPR by default, no cookie banner needed.