Alert
Twitter traffic converts at 2x your average
Visitors from Twitter signed up at 4.1% this week vs your overall rate of 2.0%. If you're posting on Twitter, double down. It's bringing your highest-quality traffic right now.
Why analytics matter for Framer sites
Framer is built for shipping beautiful sites fast. The built-in analytics show pageviews and basic stats, which is fine for a sanity check but not enough to actually grow. Muro fills the gap with conversion tracking, smart alerts, and daily insights that explain what your numbers mean. You stay in Framer for the design work and let Muro handle the read-the-data part.
How to add Muro to Framer
Adding Muro to your Framer site takes about two minutes. Here's the full process:
01
Open Site Settings
Inside your Framer project, click the gear icon. Go to General, then scroll down to Custom Code.
02
Paste the Muro snippet
Drop the Muro script tag into the End of <body> tag field. This applies it across every page on your site.
03
Publish your site
Hit Publish in the top right. Muro starts tracking on the live URL within seconds. Your first insight email arrives the morning after.
Works on every Framer plan, including free framer.app sites and custom domains.
What Muro tracks on Framer
Once installed, Muro tracks the things that matter — automatically.
Pageviews and unique visitors across your Framer site
Form submissions and CMS form interactions
Button clicks and outbound link clicks
Where your traffic actually comes from
Devices, browsers, and country breakdown
Real situations where Muro helps Framer users
These are the kinds of moments where a daily insight email beats a dashboard.
01
You're shipping landing page variants and want to know which one wins
Muro tracks the conversion rate per page automatically. You can compare your /v1 and /v2 pages without setting up an A/B test or pulling data into a spreadsheet.
02
Your launch on Twitter went viral and you have no idea what it converted
Muro shows you exactly how Twitter traffic compares to other sources. You get a launch summary the next day with what worked and what didn't.
03
A specific blog post is suddenly bringing the most traffic
Muro flags traffic shifts automatically. Instead of opening the dashboard and digging, you get a heads-up that says 'this post jumped, here's what changed'.
What you'll actually get
Muro doesn't show you charts. It tells you what matters. Here's an example insight a Framer site might receive.
Tips for getting more out of Muro on Framer
Quick wins from people who use Muro every day.
Use the End of <body> field, not the Head field. The Head field is fine but loading at the end of body is slightly better for perceived performance.
Framer's CMS pages are tracked automatically. Every new collection item gets its own URL and Muro picks it up.
If your hero CTA is a button that opens a modal (not a link), tag it with a data attribute so Muro can track clicks. Or just have Muro track the form submission inside the modal instead.
Connect a custom domain before launch. Framer's free framer.app subdomain works, but a custom domain helps with SEO, social sharing, and trust.
Common questions about Muro on Framer
Yes. Muro works on any published Framer site, including ones on the free framer.app subdomain.
Nope. The script loads asynchronously and is under 5KB total. Your Framer page speed scores stay clean.
Yes. Form submissions on Framer sites are tracked automatically as conversion events. You don't need to wire anything up.
Framer's analytics are useful for a quick check on visitor count. Muro is what tells you what those numbers actually mean: which pages convert, where people leave, and what to do about it.