Action
Your About page converts 3x better than your home page
Visitors who land on your About page are signing up at 6.2% vs 1.9% from your home page. Worth linking to it from your hero or moving the strongest paragraph up.
Why analytics matter for Webflow sites
Webflow is great at helping you ship a beautiful site. It is not great at telling you whether anyone is actually doing what you want them to do. The built-in analytics show you visitor counts, but they do not tell you which pages drive signups, where people leave, or what the heck happened during your launch week. Muro fills that gap with a daily email written like a human, not a chart.
How to add Muro to Webflow
You can add Muro to any Webflow site in about two minutes. Here's how:
01
Open Project Settings
From your Webflow dashboard, click the three dots next to your project and pick Settings. Head over to the Custom Code tab.
02
Paste the Muro snippet
Drop the Muro script tag into the Footer Code box. Webflow will inject it on every page automatically, including new ones you add later.
03
Hit Publish
Save and publish to your live domain. Muro starts collecting data the moment your changes go live. You should see your first insights the next morning.
Works on every Webflow plan, including Starter sites on a custom domain. The webflow.io subdomain works too if you're still testing.
What Muro tracks on Webflow
Once installed, Muro tracks the things that matter — automatically.
Pageviews across every page in your Webflow site
Form submissions from native Webflow form blocks
Outbound link clicks and external CTAs
Where your traffic actually comes from (search, social, referral, direct)
Devices, browsers, and country breakdown
Real situations where Muro helps Webflow users
These are the kinds of moments where a daily insight email beats a dashboard.
01
You launched on Product Hunt and traffic spiked
Muro tells you whether the spike turned into signups, which pages people landed on, and where they dropped off. You get a clean recap the next morning instead of squinting at a chart at midnight.
02
Your About page is converting better than your home page
Muro spots this kind of thing automatically and tells you to consider linking to your About page from the hero. Small changes like this can lift conversion meaningfully.
03
A blog post starts driving traffic and you do not know why
Muro tracks the source of each visitor. If a post starts ranking on Google or got picked up by a newsletter, you'll see it called out so you can lean into what's working.
What you'll actually get
Muro doesn't show you charts. It tells you what matters. Here's an example insight a Webflow site might receive.
Tips for getting more out of Muro on Webflow
Quick wins from people who use Muro every day.
Add the Muro script in the project-level Footer Code, not in individual page settings. That way every new page you add automatically inherits tracking.
If you use Webflow CMS for your blog, Muro tracks every CMS page automatically. No extra setup needed.
Webflow's native form blocks work as conversion events out of the box. If you embed a third-party form (Mailchimp, ConvertKit), make sure the thank-you page redirects to a Webflow URL so Muro can track it.
Once you add Muro, you can remove your cookie consent banner if it was only there for analytics. Muro doesn't use cookies.
Common questions about Muro on Webflow
Yep. As long as your site is published to a live URL, Muro works. The free Starter plan with a webflow.io subdomain is fine for testing, though most folks connect a custom domain before launch.
No. The Muro script is under 5KB and loads asynchronously, so it doesn't block anything. Your Lighthouse score and PageSpeed numbers won't budge.
Yes. Native Webflow forms are tracked automatically as conversion events. You don't need to add custom attributes or write any code.
Not because of Muro. Muro uses no cookies and collects no personal data, so it's GDPR-compliant by default. If your only reason for the banner was analytics, you can take it down.
Yes. Muro tracks the page where each conversion happened, so you'll know if signups come from your home page, About page, blog posts, or anywhere else.