Summary
Half your form submissions come from one referrer
47% of last week's contact form submissions came from a single backlink on a partner site. Worth thanking them and considering a guest post or formal partnership.
Why analytics matter for Wix sites
Wix's built-in analytics give you traffic counts and basic stats. That's a starting point, but it doesn't tell you which pages convert, where visitors come from, or what changed week-over-week. Muro adds proper conversion tracking, source data, and plain-language insights so you actually know what's working.
How to add Muro to Wix
Setting up Muro on your Wix site takes about two minutes:
01
Open your Wix dashboard
From your dashboard, click Settings in the left sidebar, then click Custom Code, then Add Custom Code.
02
Paste the Muro script
Paste the Muro script tag into the code field. Pick 'Body, end' as the placement and 'All pages' so it loads site-wide.
03
Apply
Click Apply in the top right. Muro starts tracking immediately. First insights arrive the next morning.
Custom Code requires a Wix Premium plan. Free Wix sites can't add custom scripts of any kind.
What Muro tracks on Wix
Once installed, Muro tracks the things that matter — automatically.
Pageviews across all pages in your Wix site
Form submissions from Wix Forms
Outbound link clicks and external CTAs
Traffic sources, devices, and countries
Key conversion events you care about
Real situations where Muro helps Wix users
These are the kinds of moments where a daily insight email beats a dashboard.
01
You're getting form submissions but don't know where they come from
Muro tracks the page where each form submission happens. You'll see if leads come from your home page, a specific service page, or a blog post.
02
A backlink from a partner site is driving most of your traffic
Muro tracks every referrer. If one partner is responsible for half your leads, you'll know to thank them and consider a guest post or formal partnership.
03
Your services page converts way better than your home page
Muro tells you the conversion rate for each page. From there you can adjust your nav, hero, or CTAs to push more traffic to the page that actually works.
What you'll actually get
Muro doesn't show you charts. It tells you what matters. Here's an example insight a Wix site might receive.
Tips for getting more out of Muro on Wix
Quick wins from people who use Muro every day.
Pick 'Body, end' as the placement. The script will load after your page content, which is best for performance.
Set 'All pages' so the script applies everywhere. Otherwise you'd have to add it to each new page manually.
Wix Forms submissions are tracked automatically. Third-party forms (Typeform, Tally) embedded on Wix pages need the form's own thank-you redirect to track conversions.
If you upgrade Wix plans, your Custom Code stays in place. No need to re-add Muro after a plan change.
Common questions about Muro on Wix
No. Custom Code is a Wix Premium feature. The free plan doesn't support third-party scripts. If you're serious about analytics, upgrading to Premium is worth it.
No. They run independently. Use Wix's analytics for site stats and Muro for traffic source detail and conversion insights.
Yes. Form submissions on Wix Forms are tracked as conversion events automatically.
No. The script is under 5KB and loads asynchronously, so it won't impact your site's performance.