ProFeatures marked Pro are on the Pro plan. Everything else is on every plan.
8 AM, in your timezone
Each project sends its brief at 8 AM in its own timezone.
Email, Slack or Teams
Get it by email or in Slack on every plan. Microsoft Teams is on Pro.
The numbers that matter
Visitors, pageviews, bounce rate and average session, each compared with the day before.
Top sources and pages
Your top 3 sources and top 3 pages from yesterday.
What we noticed
One plain-English line on what stood out, like a referrer sending far more traffic than usual.
For the whole team
Team members can opt in to their own copy. Days with no traffic are skipped, and unsubscribing takes one click.
Key numbers with comparison
Pageviews, visitors, sessions, bounce rate, conversions and conversion rate against the previous period.
Live view
Who is on your site in the last 5 minutes, refreshed every 30 seconds.
Click to filter anything
Click a page, source, country, device, browser, UTM value or goal to filter the whole dashboard.
Shareable views
Filters live in the URL, so you can bookmark a view or send it to a teammate.
Sources, pages and campaigns
Top referrers, top, entry and exit pages, and a UTM breakdown with conversions per campaign.
Location and tech
Country, region and city, plus devices, browsers and operating systems.
Activity heatmap
When your visitors show up, by day of week and hour.
Date ranges
Presets from Today to All time, or any custom range.
All sites on one screen
An overview of every project with visitors, pageviews, trends and each site's Ahrefs Domain Rating.
Retroactive goals
A new goal counts matching visits from all the data Muro has collected, so you see its history straight away.
Four goal types
Exact page, path prefix, wildcard like /blog/*, or a custom event. Up to 10 active goals per project.
Suggested goals
Muro suggests likely goals from your own traffic, like thank-you or welcome pages. One click to add.
Mark as goal
Turn any page or event in the dashboard into a goal in one click.
No-code click tracking
Add data-muro-event="name" to a button or link and every click is counted.
Custom events from code
Call muro.track(name, props) for anything that isn't a page or a click.
Track an event prompt
Describe an action in plain words and get a ready-to-paste prompt for your AI coding assistant.
First-hit check
The dashboard confirms when a newly tracked event arrives for the first time.
FunnelsPro
Build funnels from your goals and events and see the drop between each step.
Revenue from ShopifyPro
Connect your Shopify orders and see revenue by source, campaign and landing page.
Checked every hour
Muro compares the last 24 hours with the 24 before and writes a note when something moves sharply.
Five kinds of note
Traffic spike or drop, referrer spike, mobile conversion gap, new country, and a daily summary.
Insights feed
Every note in one place, with info, warning and critical labels and an unread count.
Session listPro
Source, entry page, pages viewed, duration, device and country for each visit.
Filter visitsPro
By page, source, campaign or goal, or show only visits that converted or bounced.
Journey timelinePro
Every page in a visit with time on each, and events and goals where they happened.
Privacy keptPro
Sensitive query values are redacted. Sessions are kept for 90 days.
Short links on muro.ink
Random or custom slugs, and you can change the destination any time.
Link analytics
Clicks, change on the previous period, top referrer, location and device for each link or tag.
Link-to-signup attribution
See which links led to signups, in the dashboard.
UTM builder and templates
Build UTMs with a live preview and save templates so the team uses the same names.
QR codes
Download a QR code for any link.
Expiry with fallback
End a link on a date and send late clicks to a fallback page.
Tags and notes
Colour-coded tags and private notes on each link.
Safe Browsing checks
Destinations are checked against Google Safe Browsing and re-scanned every hour.
Smart redirectsPro
Send visitors to different places by country, device or operating system.
Cloaking, passwords and previewsPro
Hide the destination, lock a link with a password, or set a custom social preview.
Link limits
25 live links on Starter, 500 on Pro.
Team seatsPro
Invite up to 6 people per project. Members get read-only dashboards and their own brief settings.
Slack brief
Send the morning brief to a Slack channel.
Microsoft Teams briefPro
Send the morning brief to a Teams channel.
REST APIPro
Create and look up links, tags and UTM templates, and read click stats.
White-labelPro
Available on Pro for agencies and client work.
Unlimited websites
Add as many sites as you like on every plan.
One script tag
Paste one line and you're live. A 3-step setup confirms when the first visit arrives.
AI install prompt
A ready-made prompt for your AI coding assistant, for HTML, Next.js, React, Vue and Astro.
Under 2 KB
The script is tiny, and a tracking failure can never break your page.
Single-page apps
Pageviews counted on every route change in Next.js, Nuxt, Remix and Astro, without double counting.
Works with your builder
Webflow, Framer, WordPress, Carrd, Squarespace, Wix, Ghost, Bubble, Notion sites, Shopify and plain HTML.
No cookies, no personal data
No stored IP addresses. Visitors are counted with an anonymous ID that resets every 24 hours.
No consent banner in most cases
Because there are no cookies or personal data, most EU sites don't need a banner for Muro.
What Muro doesn't do
So you can decide quickly whether it fits.
- Session replay or heatmaps of clicks
- A/B testing
- Cohorts and retention curves
- Self-hosting (Muro is cloud only)
- Public or shareable dashboards
- Automatic tracking of every click (you choose which clicks to count)