The Google Analytics alternative that emails you what matters.
The privacy-friendly, cookie-free way to know what's working. Muro emails you a 2-minute brief every morning and tracks every link you share, with a full dashboard for the days you want to dig in. No consent banner, fully GDPR compliant.
Set up in 2 minutes. Your first brief lands tomorrow at 8 AM.
to you@yourproduct.com
Your site yesterday: 1,420 visitors, up 18%
Good morning. Here is how yesterday went:
1,420 visitors, 3,980 pageviews
up 18% on the day before
41% bounce rate, 2m 14s avg. session
bounce down 3 points, sessions up 9%
Top source: Reddit (412)
then Google (298) and Direct (190). Top page: /pricing
What we noticed
Reddit sent 3x its usual daily traffic
That's the whole email. Read in 2 minutes, then back to building.
In your dashboard
38
2.7% conversion rate, up 9%
Trusted by founders shipping
Every link you share, tracked to the signup.
Turn any URL into a short muro.ink link and drop it anywhere: an ad, a newsletter, a Reddit post. Muro counts every click as a real analytics event and shows the signups it drove in your dashboard. Add UTMs with the built-in builder if you want them; clicks are tracked either way.
Muro Link
launch
muro.ink/launchyoursite.com/pricing247
Clicks
12
Signups
Top sources
No UTMs to lose.
Other shorteners pass data through UTM tags that browsers and ad blockers strip. Muro records each click as a first-class analytics event, so your numbers stay accurate.
Advanced link controls, on Pro
Smart redirects
Route visitors by country, device, or OS. iOS to the App Store, Android to Play.
Link cloaking
Keep the real destination clean and hidden behind your branded link.
Password protection
Lock a link so only the people with the password get through.
Custom previews
Set the title, description, and image for how your link looks when shared.
How it works
Two minutes to set up. First brief tomorrow morning.
Drop in one snippet, or let your AI coding assistant add it for you. A short setup confirms the moment your first visit arrives.
Add one snippet
Paste one script under 2 KB into your site, or copy our ready-made prompt into your AI coding assistant. Works with Webflow, Framer, Next.js, WordPress, or plain HTML.
Muro tracks quietly
No cookies, no consent banner. Muro records visits, sources, pages, and your Muro Link clicks. Mark your thank-you page as a goal and it counts signups, even from before you set it up.
Read your morning brief
At 8 AM a 2-minute summary lands in your inbox. Open the dashboard any time you want to dig deeper.
When you want to dig in
A full dashboard, for the days you want to dig in.
Most days the brief is all you need. But when you want to explore a number, Muro has a clean, fast dashboard with everything on one screen.
- Visitors, sessions, and conversions at a glance
- Live view of the last 5 minutes
- Click any row to filter the whole dashboard
- Share or bookmark any filtered view
- Top sources, entry and exit pages
- UTM campaigns with conversions
- Activity heatmap by day and hour
- All your sites on one overview
Visitors
1,420
+18%
Signups
38
+9%
Avg. time
2m 14s
+6%
Visitors, last 7 days
+18%Top sources
Goals
Includes visits from before each goal was createdSignups
/thank-you
38
2.7%
Demo clicks
event: demo_click
61
4.3%
Pricing visits
/pricing
402
28.3%
Suggested goal: /welcome
AddGoals and conversions
Count what matters, including your past visits.
Pick any page or event as a goal and Muro shows conversions and conversion rate right away, from all the data you've already collected. No waiting weeks for numbers.
- Retroactive goalsA new goal counts every past conversion straight away.
- No-code click trackingAdd one HTML attribute to any button to track its clicks.
- Describe it, get the codeType an action in plain words and get a prompt for your AI coding assistant.
- Conversion rate everywhereBy source, page, device and UTM campaign.
- FunnelsProSee where visitors drop off between your key steps.
- Revenue trackingProSee revenue next to the traffic that brought it.
For teams
Built for the whole team, not just whoever set it up.
Slack and Microsoft Teams
The morning brief, posted to your team channel. Slack on every plan, Teams on Pro.
Team invites
Up to 6 seats per project, with read-only access for members.
Visitor journeys
Open any visit as a page-by-page timeline.
White-label
Share reporting with clients under your own brand.
Public API
Create links and pull click stats from your own tools.
Muro vs Google Analytics
Everything GA4 makes hard, made simple.
“I set up Muro in two minutes and basically stopped opening dashboards. The morning email tells me what I need to know before my first coffee. It's the first analytics tool I've actually stuck with.”
Tanishq, Founder, AiraaPlans and pricing
Start at $12. Scale as you grow.
Pay for the traffic you have. Every plan includes the morning brief, privacy analytics, and Muro Links. 30-day free trial, no credit card.
Monthly pageviews
100,000
Pricing scales with monthly pageviews. Over 100M? That's Enterprise. No cookies, no personal data, and no overage charges: at your limit, tracking pauses until you upgrade or the month resets.
Starter
For solo founders getting started.
- Daily morning brief by email and Slack
- Privacy-friendly analytics, no cookies
- Full dashboard with live view
- Retroactive goals and conversions
- Muro Links + link-to-signup attribution (25 links)
- QR codes, link expiry, UTM templates
- Unlimited websites
- Email support
Common questions
A note from the founder
I used to open Google Analytics every morning hoping the numbers would tell me something. They never did. Same charts, same widgets, same shrug.
So I built Muro. Every morning at 8 AM I get a short email: visitors, where they came from, which pages they read, and anything unusual. I read it before my coffee is cold, then get back to building.
That's the whole idea. No dashboard to babysit, no charts to decode. Just what you need to know, sent to you.
Sanjeeva
Founder, Muro