Trafficabout 2 hours ago
Reddit drove 1,284 visitors today
4× your weekly average. Conversion rate from Reddit is 2.1% versus 0.9% from direct.
Stop digging through Google Analytics.
Muro sends you a 2-minute morning email summarising what changed in your product overnight. Conversion drops. Traffic spikes. What to fix today. No dashboards, no cookies, no consent banner.
30-day free trial. No credit card. 2-minute setup.
2 min
Setup time
$5
Starts at
0
Cookies, ever
Inbox3
Alert8:02 AM
Mobile checkout fell 18% overnight
After last night's deploy, mobile completions dropped from 6.2% to 5.1%. Desktop unchanged.
Summary8:00 AM
Yesterday: 1,420 visitors, 38 signups
Traffic up 18% week-over-week. Reddit drove the spike. 4 signups converted to paid.
SuggestionYesterday
Try a stronger CTA on /pricing
Your /pricing page bounces 68% of mobile visitors. The CTA sits below the fold.
Listening for what changes overnight...
Trusted by founders shipping
The problem with Google Analytics
You opened GA4. You closed it confused. Again.
Google Analytics was built for marketing teams with a dedicated analyst. If you are a founder shipping the product yourself, here is what every morning looks like.
12 widgets. Zero answers.
You scroll past Active Users, Engaged Sessions, Engagement Rate, Average Engagement Time. Still cannot tell if yesterday was good or bad.
Setup took a weekend
Goals, conversions, events, custom dimensions. Three hours configuring funnels and you still got the cookie banner wrong.
You only check it when something is already broken
And by then, the conversion drop has been live for a week. Customers found it before you did.
How Muro works
Three steps. Two minutes. First insight in your inbox tomorrow morning.
1
Add one script tag
Paste a single line of code into your site. No SDKs, no NPM package, no event tracking spec to write.
2
Muro watches your product
Pageviews, signups, conversions, drop-offs, traffic sources. Tracked automatically from day one.
3
Wake up to your first insight
Every morning at 8 AM, a short email lands in your inbox. What changed, what broke, what to fix today.
What lands in your inbox
This is the email that replaces your dashboard.
Two minutes of reading replaces an hour of dashboard digging. Below is a real founder's inbox from last week. Five insights, written like a teammate would write them.
Insights5Live
Filters
Dropabout 5 hours ago
Mobile is abandoning /pricing 4× more than desktop
Last 24 hours: 68% bounce on mobile versus 17% on desktop. Worth checking the mobile pricing layout.
Performanceabout 9 hours ago
Product Hunt brought 389 visits but only 4 conversions
1.0% conversion from PH. Twitter is converting at 2.4%. Consider doubling down on Twitter this week.
Geographic1 day ago
Germany emerged as your #2 country this week
Up from #8 last week. 412 visitors, mostly landing on /blog/launch.
Summary1 day ago
Yesterday: 1,420 visitors, 38 conversions
1,612 pageviews. Up 18% week over week. Your best Tuesday this quarter.
Delivered every morning at 8:00 AM
You are caught upUp 18% week over week
68% mobile bounce
Best Tuesday this quarter
Find out at 8 AM, not next Friday
Mobile conversion drops 18% at 3 AM. Muro tells you at 8. You ship a fix before lunch. Your dashboard would have stayed silent for a week.
Yesterday in 30 seconds, not 30 minutes
1,420 visitors, 38 signups, Reddit drove the spike. The whole story in two sentences. Not 47 widgets to interpret.
Stop guessing what to fix
Move the pricing CTA above the fold. Try a stronger headline on /signup. Cut step 3 of onboarding. Specific. Testable. Today.
When you do want the numbers
A dashboard that fits on one screen.
Most days you will not need it. But when you want to dig into a specific number, Muro has a clean, minimal dashboard that loads in under a second. No 20-tab navigation. No 47 default widgets.
5 metrics that matter
Pageviews, uniques, sessions, bounce, duration
7-day visitor trend
One chart, not seven
Top referrers and pages
Where users came from, what they read
No cookies needed
GDPR compliant from day one
app.muroanalytics.com/dashboard
Why founders are switching from Google Analytics
Six reasons Muro wins.
01
Get the answer, not the data
Muro tells you what changed and what to do about it. You stop being your own analyst.
02
Setup in 2 minutes, not 2 hours
One script tag. No event tracking spec. No 47-step GA4 migration guide.
03
Zero cookies. Zero consent banner.
Muro stores no personal data. GDPR compliant on day one. Same model as Plausible and Fathom.
04
Built for one-person product teams
If your data team is you, you need answers in an email. Not a 20-tab dashboard.
05
Alerts that actually help
Conversion drops 18%? You hear about it at 8 AM. Not when you remember to check next week.
06
Five dollars a month
Starts at $5. Cancel any time. Cheaper than most of your other founder tools.
The honest pitch
Google Analytics is wrong for founders.
Google Analytics was built for marketing teams at large companies. It assumes you have someone whose job is to configure events, build funnels, and check the dashboard every morning. Most founders do not have that person.
What you have is a 15-minute window between coffee and your first meeting where you want to know: did anything break overnight, is traffic healthy, and what should I focus on today.
Muro is built for that 15-minute window. Every morning at 8 AM, a short email summarises what changed in your product overnight. Conversion drops, traffic spikes, funnel breakages, channel performance. Plain English, not charts. If something needs your attention, you find out before customers do.
You can still open the dashboard when you want to. Most mornings, you will not have to.
Muro vs. Google Analytics
Side by side, at a glance.
Feature
Muro
Google Analytics 4
What you get every morning
A 2-minute summary email
Nothing until you log in
Tells you what to fix
Yes, in plain English
No, just charts to interpret
Alerts on conversion drops
Automatic
Manual configuration
Setup time
2 minutes
1 to 3 hours
Cookies required
No
Yes
GDPR consent banner
Not needed
Required
Number of dashboard widgets
5
47
Built for
Solo founders, small teams
Enterprise marketing teams
Price
From $5 a month
Free (you pay in cookies and complexity)
Questions founders ask
GA4 gives you a dashboard with 47 widgets and expects you to interpret them. Muro gives you a 2-minute email every morning that tells you what changed, what broke, and what to fix today. Same data, opposite interface.