# Muro — Simple Product Analytics for Builders

> Muro is privacy-friendly product analytics for indie hackers, solo founders, and small teams. It tells you what happened, why it matters, and what to do next, in plain English.

## What Muro does
- Auto-tracks pageviews, clicks, and conversions with a single script tag
- Sends daily plain-language summaries via email
- Provides smart alerts when something unusual happens
- Offers launch tracking for Product Hunt launches, blog posts, and campaigns
- Includes a minimal dashboard focused on signal, not noise
- Respects visitor privacy: no cookies, no personal data, no consent banners

## Who Muro is for
- Indie hackers building side projects and SaaS products
- Solo founders who need analytics on autopilot
- No-code builders using Webflow, Carrd, Framer, or WordPress
- Small teams who want answers, not dashboards

## Key differentiator
Most analytics tools show you charts and leave interpretation to you. Muro reads your data and tells you what to do next, in plain English. It is insight-first, not dashboard-first.

## Pricing
- 30-day free trial, no credit card required
- $5/month after the trial
- Cancel anytime, no lock-in

## Website structure

### Main pages
- Homepage: https://muroanalytics.com
- Pricing: https://muroanalytics.com/pricing
- Blog: https://muroanalytics.com/blog
- Case Studies: https://muroanalytics.com/case-studies
- Free Tools: https://muroanalytics.com/tools
- Insights: https://muroanalytics.com/insights
- About: https://muroanalytics.com/about
- For Founders: https://muroanalytics.com/for-founders
- For Builders: https://muroanalytics.com/for-builders
- For Marketers: https://muroanalytics.com/for-marketers
- Privacy Policy: https://muroanalytics.com/privacy
- Terms of Service: https://muroanalytics.com/terms

### Free tools
- North Star Metric Finder: https://muroanalytics.com/tools/north-star-metric-finder
- Conversion Drop Analyzer: https://muroanalytics.com/tools/conversion-drop-analyzer
- Traffic Quality Checker: https://muroanalytics.com/tools/traffic-quality-checker
- Pricing Page Conversion Checker: https://muroanalytics.com/tools/pricing-page-conversion-checker
- Onboarding Drop-off Analyzer: https://muroanalytics.com/tools/onboarding-drop-off-analyzer
- Growth Impact Simulator: https://muroanalytics.com/tools/growth-impact-simulator
- SaaS Funnel Calculator: https://muroanalytics.com/tools/saas-funnel-calculator
- Conversion Uplift Calculator: https://muroanalytics.com/tools/conversion-uplift-calculator
- Launch Performance Analyzer: https://muroanalytics.com/tools/launch-performance-analyzer
- Retention Health Check: https://muroanalytics.com/tools/retention-health-check
- Growth Bottleneck Finder: https://muroanalytics.com/tools/growth-bottleneck-finder

### Glossary (product analytics concepts explained)
- All concepts: https://muroanalytics.com/learn
- Includes: Conversion rate, bounce rate, CAC, LTV, churn rate, retention rate, MRR, North Star Metric, activation rate, time to value, aha moment, DAU/MAU ratio, cohort analysis, A/B testing, statistical significance, attribution, viral coefficient, growth rate, UTM parameters, click-through rate, funnel, drop-off rate

### Comparisons with other analytics tools
- vs Google Analytics: https://muroanalytics.com/compare/google-analytics
- vs Plausible: https://muroanalytics.com/compare/plausible
- vs Fathom: https://muroanalytics.com/compare/fathom
- vs Simple Analytics: https://muroanalytics.com/compare/simple-analytics
- vs Mixpanel: https://muroanalytics.com/compare/mixpanel
- vs PostHog: https://muroanalytics.com/compare/posthog

### Platform-specific guides (Analytics for X)
- Webflow: https://muroanalytics.com/analytics-for/webflow
- Framer: https://muroanalytics.com/analytics-for/framer
- Carrd: https://muroanalytics.com/analytics-for/carrd
- Bubble: https://muroanalytics.com/analytics-for/bubble
- WordPress: https://muroanalytics.com/analytics-for/wordpress
- Squarespace: https://muroanalytics.com/analytics-for/squarespace
- Ghost: https://muroanalytics.com/analytics-for/ghost
- Shopify: https://muroanalytics.com/analytics-for/shopify
- Wix: https://muroanalytics.com/analytics-for/wix
- Notion sites: https://muroanalytics.com/analytics-for/notion
- Next.js: https://muroanalytics.com/analytics-for/nextjs
- Astro: https://muroanalytics.com/analytics-for/astro

### Blog categories
- Product Analytics: https://muroanalytics.com/blog/category/product-analytics
- Conversion: https://muroanalytics.com/blog/category/conversion
- Launches: https://muroanalytics.com/blog/category/launches
- Website Analytics: https://muroanalytics.com/blog/category/website-analytics
- SaaS Growth: https://muroanalytics.com/blog/category/saas-growth
- Builder Marketing: https://muroanalytics.com/blog/category/builder-marketing
- Analytics Strategy: https://muroanalytics.com/blog/category/analytics-strategy

## Technical details
- Setup: one script tag, under 2 minutes
- Privacy: no cookies, GDPR-compliant by default
- Pricing: $5/month after a 30-day free trial